CREATIVE DIRECTOR: Uh, Lieutenant Colonel Bliss, sir, f-first let me apologize for the previous effort we sent you. That was the work of a junior associate who has of course since been let go. W-we've assigned all our senior staff to your project, and I think you'll be very pleased with the revision. It's a very simple concept, just you talking about your service and the idea of loyalty and duty, and I think we can bring it in at well under your budget. So, uhh, call me back and let me know?